Show Me Your Shoes! : The Origins of San Antonio’s Battle of Flowers

Royal Court showing the crowds their shoes | Courtesy of the Rivard Report, Scott Ball

Colorful floats; streets closed with barricades; people covering the sidewalks and setting up their lawn chairs to have a good view, having the day off from school; the Marching Bands from High Schools and Universities, decorating their instruments with ribbons, preparing their formation under Highway 37 on Grayson Street; the Fiesta Royalty putting on their best pairs of decorated shoes before stepping onto their throne, mounted on one of the biggest of the parade floats. If you’re a native San Antonian, you know exactly what grand celebration is about occur and what has been going on for the days before; it is part of Fiesta, the ten-day city-wide celebration; it is the Battle of Flowers parade. The Battle of Flowers is a 2.6-mile parade that runs through downtown San Antonio, typically one of the closing events of the Fiesta celebration. This Parades begins on the edge of downtown, and continues onto three major streets: Broadway, Alamo, and Commerce.1 Local schools participate in this parade; their dance troops, mariachi bands, ROTC, and Marching Band programs participate and walk the parade alongside the Texas Cavaliers, the Fiesta Royalty, and the Mayor. Although this annual event has become a hallmark for San Antonians, many don’t know how or when it all began. Let’s go back to its origins, back to the last decade of the nineteenth century in San Antonio.

Overview of the 2016 Battle of Flowers Parade on South Broadway | Courtesy of the Rivard Report, Scott Ball

Originating in 1891, the Battle of Flowers parade was created as a tribute to all those who fought and who fell at the Battles of San Jacinto and the Alamo.2 The idea of a grand celebration to commemorate these heroes came from a tourist, the native-Chicagoan W. J. Ballard. He believed that a proper tribute should be made, and asked a group of local ladies why this had not been the case just yet. His question extended through the city and made its way into newspapers and gained the approval of the community almost instantly. The anticipated idea aroused a spark of interest in Ellen Maury Slayden, a native Virginian elite, who had found her way to San Antonio by marriage to a merchant and later congressman, James L Slayden. Slayden then decided to bring Ballard’s idea to life, and since she knew it was almost impossible on her own, she decided to enlist the help of another newcomer to the area, J. S. Alexander. They both decided to take this on as a pet project of theirs, with the help and support of their husbands. Alexander, a banker before arriving in Texas, provided information on some familiarity he had had overseas about seeing a parade surrounded by flowers, where carts were decorated with flowers. Slayden also remembered similar instances in celebrations she knew about across Mexico and Spain, giving the basis for what the parade would become. The husbands, and many of the elite men of San Antonio, took over the project and had gentlemen speak on behalf of the ladies at the committee meetings; however, as the project grew, the ladies wanted to make sure that it was still a women’s project and continued to provide input and ideas, thus creating the Battle of Flowers Association.3

Ellen Maury Slayden | Courtesy of My Jackson Families, Beverly Watson

The parade was originally intended to be an April 21st celebration to celebrate the 55th anniversary of the victory of the Battle of San Jacinto; however, coincidentally, San Antonio was just then expecting its first-ever visit from the White House, the 23rd president of the United States, President Benjamin Harrison. As soon as word got out, the city became ecstatic and prepared a celebration to welcome the President, including moving the parade a day ahead of its original date. With the dates set in stone, the first official planning committee meeting took place only a mere seven days prior to the event. They were frantically trying to gather flowers from nearby towns, since San Antonio had just experienced some heavy rains, which had destroyed most flower gardens, leaving the city with a shortage of flowers just before the parade. Trains were rushed in with shipments of flowers from nearby towns. Other means of making up for the shortage were discussed as well, such as dressing the children up as flowers and having bicyclists decorate their mobiles with whatever blossoms they found and join the parade.4 In the days leading up to the parade, everything seemed all set to go, except for the weather. The city had been plagued with days of heavy rain, and the whole city was hopeful that the rains would cease as the day approached; however, they were wrong. On the morning of the parade, the rains didn’t have mercy on their plans, and as the President’s train arrived, the downpour became continuous. But the rains didn’t stop the city from providing the President with a warm welcome; however, it did postpone the flower parade for the following week, which, of course, would mean that the President would be long gone by then. When the warm weather finally arrived the following week, the parade went as planned; and it was so successful that the committee pushed to have it continue as an annual celebration. It has since been celebrated since 1891, except for the years during World Wars I and II.5

Parade Car, Battle of Flowers Parade 1930 | Courtesy of Premier Living Specialist

By 1985, the parade continued to grow into the week-long celebration known today as Fiesta. And as the years went by, Kings and Queens were elected as Fiesta Royalty.6 The Parade continues to grow, and so does its recognition across the city and the state. It is now funded by private associations. To this day the parade is one of the closing events of the city-wide, week-long Fiesta party and continues to generate community involvement. Every April, San Antonio puts on a fantastic show, and without a doubt, it all goes back to a Chicagoan tourist, two ladies, and one united community.

Overview of the 2016 Battle of Flowers Parade on South Broadway | Courtesy of the Rivard Report, Scott Ball
  1. Battle of Flowers, Official Website: Battle of Flowers About us (battleoflfowers.org, 2018).
  2. Handbook of Texas, June 2010, s.v “Fiesta San Antonio,” by Mrs. Willard E. Simpson, Jr.
  3. Jack Maguire, A Century of Fiesta in San Antonio (Austin, Texas: Eakin Press, 1990), 13-15.
  4. Jack Maguire, A Century of Fiesta in San Antonio (Austin, Texas: Eakin Press, 1990), 17.
  5. Jack Maguire, A Century of Fiesta in San Antonio (Austin, Texas: Eakin Press, 1990), 17; Laura Hernandez-Ehrisman, Inventing the Fiesta City, Heritage and Carnival in San Antonio (New Mexico Press,2008), 21.
  6. Handbook of Texas, June 2010, s.v. “Fiesta San Antonio,” by Willard E. Simpson, Jr.
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103 Comments

  • I, a San Antonio Native have been attending the Battle of Flowers Parade since I was a child. Fiesta here in San Antonio is treated as a holiday. Fiesta is a two week long event. It is crazy to think that as a San Antonio Native, from Texas I feel so uneducated. I remember learning about this in school but i honestly forgot. I was clueless to know this event originated from 1891. It was interesting to learn about Ellen Maury SLayden, the one who started all of this.

  • Battle of the flowers is great. I feel like I have such a close connection to my city during the parade every year. I look forward to it because it really gives you that sense of unity within the people who live on completely different sides of town but also call San Antonio their home. The only other time I feel really united is during the NBA playoffs when the spurs are playing.

  • I love this article. I am from a small town just south of San Antonio but my high school band would always want to march in one of the fiesta parades. I do not know a lot about the history of the Battle of the Flowers parade and I am glad that this article was written because now I know how the parade started. It never came across my mind that the parade could be in honor of the battles in Texas.

  • Nice article. Battle of Flowers is one of my favorite holidays and events to celebrate. My High School band and I would march in the parade each year, and it was such fun. It is such a colorful event that really fits in with the season of spring. And of course because it is such a big deal we would always get off a couple of school days to celebrate the event and go to the different parades. For me personally it also is the beginning of the end of the school year which is always something that I look forward to.

  • I was so happy to read this article, because I think it is necessary to know the history of this significant annual event that has been important to San Antonio’s culture. As a San Antonian, I believe this event is one of the best for tourists to come and experience the wonderful music, food, and parties that form Fiesta. I think this article does a great job on bringing great information about the origin of Fiesta.

  • I have never gone to Fiesta or San Antonio’s Battle Of Flowers before but I can imagine how gorgeous it looks. I really enjoyed diving into the history, I never know that Ellen Maury Slayden was the one who started this event and that it even almost was a reason one of the presidents would have come to see it, if it was not for the weather, meaning it would have to be postponed. Overall, this was a great article because it gives more background to an event which happens yearly in the city of San Antonio.

  • I’m upset I hadn’t found this article sooner because the Battle of Flowers is one of my favorite events despite the fact I actually didn’t know a lot of the details behind it. So thank you for being the one to provide to me the proper history and background needed to better comprehend the idea of fiesta and the Battle of Flowers as a whole! I really enjoyed reading every word of this and I hope to find more articles like it in the future!

  • Even though I’m native to San Antonio, I feel so ignorant that I know so little about the history of the Battle of the Flowers parade. For instance, I had no idea that the idea originated such a long time ago- in 1891. It’s impressive that it all started as a small idea that grew so big that it’s now part of a ten-day celebration we know as a Fiesta. Without a doubt, it must’ve taken a lot of commitment and a lot of teamwork.

  • Being from San Antonio and loving the state of Texas I can’t believe how uneducated I have been with local events like Fiesta and The Battle Of Flowers Parade. Who would have thought that people from different states would have such a big influence on the most popular part of San Antonio’s culture. I think it is amazing that this city brought people together and even brought attention from the President of the United States, who sadly didn’t get to see the parade, but still what an honor it was! Now many presidents are attracted to this unique state that is living in two worlds, with the United States and Mexico.

  • I was so interested in this article and the celebration because I came this city just two months ago and I have wanted to know details of “fiesta.” This article gave me many information about it, which made me like San Antonio far better. I would like to join the celebration next spring and enjoy it with my friends I met here. I’m sure that it would be one of the best memory in my life!

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