To Infinity and Pixar

Toy Story Fun | September 6, 2010 | Ed Bierman | Courtesy of Flickr

“It felt like it had taken a lifetime to get to this point, and in a sense it had.”1

 

Most of us grew up in a world where toys came to life when Andy wasn’t looking, a world where the monsters in our closet were afraid of us, a world where houses could fly with balloons. Pixar movies have created a world of magic and infinite possibilities. They have brought life and authenticity out of technology. Pixar has created a cinematographic empire like no other. Their success was forged out of mistakes and struggles as well as passion, creativity, and determination. Pixar had to make mistakes in order to grow and create the stories we love today, and they did.

Pixar’s story really starts with three men: Edwin “Ed” Catmull, Steve Jobs, and John Lasseter.

Pixar Computer | Computer History Museum | April 12, 2013 | Courtesy of Wikipedia

Ed Catmull was turned down for a teaching position and felt he had landed a software development job with no future. Steve Jobs had been humiliated throughout Silicon Valley when Apple Computer, the company he founded, fired him.2 John Lasseter was fired from his dream job as a Disney animator for trying to introduce three-dimensional animation technology there. He was told that if it didn’t make movie production cheaper or faster, it wasn’t worth it.3 All of these men were at a low point in their lives when they became part of the group of people that eventually became Pixar. What brought them out of this uncertain part of their lives was a single goal: to change the way stories are told by pushing the boundaries of what computers can do in animation and graphics by creating the first computer-animated movie in history. These people became the foundation of Pixar Animation Studios.

Not commonly remembered is the company’s inception as the Computer Graphics Division for Lucasfilm, the movie studio behind the Star Wars franchise, beginning in 1979. Through a series of events, Steve Jobs ended up buying this small struggling division in 1986 for five million dollars. He also gave it its iconic name. At that point, the company was selling computer hardware with the Pixar Image Computer as their main product. Their increasingly dwindling revenue also consisted of producing commercials for companies such as Trident and Listerine.4 With their financial struggles, and no clear path into the future of movie-making, Pixar was created.

Pixar’s goal moved further out of reach as they fired one-third of the company in 1991. At that point, Pixar had only sold three hundred Pixar Image Computers. They then decided to stop selling hardware. The five million dollars it had cost Jobs to buy the company had turned into a $54 million money pit. Its only source of revenue, and future survival, was a contract with Disney to produce three movies. There wasn’t even a guarantee that they could make the movies. Nevertheless, the team decided to take a leap of faith into the unknown path of creating computer-animated movies.5

Money was tight and there was constant miscommunication between the Pixar team and Jobs. Jobs was in the middle of establishing NeXT, a computer company he started after Apple. This meant that he rarely appeared in the Pixar offices. The Pixar team felt Jobs did not understand what they needed, and Jobs felt that the Pixar team had no idea how to run a business. Lasseter and Catmull would put out an idea and Jobs would shut it down immediately: the only way was his way. Jobs was described as brilliant and inspirational as well as dismissive, condescending, and bullying. It was clear, Pixar could not survive under Jobs. He simply did not connect with the company leadership and staff, but the company could not survive without him either.6

John Lasseter and Ed Catmull | February 28, 2010 | Jeff Heusser | Courtesy of Wikipedia

From the year 1987 to 1991, Jobs attempted to sell Pixar three times. Catmull reflected on this time, saying, “Even if Pixar doubled in value, Steve told me, we still wouldn’t be worth anything.”7 Microsoft, Alias, and Silicon Graphics all tried to acquire the company, but Jobs never sold it. Despite taking millions of dollars of his own money just to keep it afloat, he could not sell. It was his way of saying that he had something other people wanted, something special, that Pixar was worth having, despite its flaws. Every time a company made an offer for Pixar, he acted insulted, suggesting that he believed Pixar was worth much more. It was only after critics predicted that an animated film would be a hit and that Disney signed with Pixar to make their movie, that Jobs gave Pixar one last chance.8

There emerged some hope, as they assembled an excellent but inexperienced team in 1992. Catmull and Jobs began to understand each other and collaborate, and the first computer-animated movie was in its beginning stages. Production of the movie began in early 1993. Their dream was so close that they could see it; their dream was becoming a reality. Their first movie blossomed from Lasseter’s simple idea, the story about a group of toys and a boy.9

Toy Story was going to create a revolution within the technology, art, animation, and entertainment fields. Because this was going to be their debut film under their “mentor” company Disney, Pixar story writers took every advice they gave them to heart. Disney animators were the experts, and they had the success Pixar craved. Disney perceived Woody, a toy cowboy and one of the movie’s main characters, as “too perky, too earnest.”10 An edgier Woody would create a better conflict and a better story. Or so they said.

November 19, 1993 came. It was also known as “Black Friday.” On this day, a mock-up of Toy Story was presented to Disney executives. Months of hard work had been dedicated to making this idea become a reality, and finally … Disney shut down the project. There would not be an animated movie until they fixed the script.

They had technology and talent, but the entire concept was just not right. Something crucial was missing. For the next couple of months Lasseter, Catmull, and the entire team worked every possible moment to rediscover the soul of the project. By this time, special effects were starting to enter mainstream cinematography, with movies such as Jurassic Park and Terminator 2. People enjoyed the manner in which technology enhanced the movie experience, and Pixar was ready to be part of this innovation wave.

Pixar Exhibition at the CAP (Contemporary Art Pavilion) in Milan | December 4, 2011 | Pava | Courtesy of Wikipedia

The answer to their story problem was simple. They hit on the idea of a story of a boy and his toy cowboy. This experience taught them to trust their own abilities, to give Pixar its own character, and to do things the Pixar way.11

November 22, 1995. Toy Story was released to the world, to infinity and beyond.12

In total, Toy Story earned $362 million worldwide, it was a phenomenon. It had created an ingenious and creative new storytelling method. Now the graphics on the movie screen were perceived as having emotion and character. The movie had characters that had life in a way that was unprecedented from anything animators had done before. Pixar was able to create this emotional response because the overall theme was so human and relatable. With themes such as friendship, change, finding who you truly are, and your purpose in life, it is no surprise that though this movie was made for a young audience, it resonated with people of all ages. It was a masterpiece.13

The following year, Toy Story was nominated for three Academy Awards. John Lasseter received a Special Achievement Award. And Pixar announced its retirement from making commercials in order to focus on making more movies.

Due to its success with Toy Story, Disney pursued a partnership with Pixar. Shortly afterward, Pixar decided to open their company stock to the public. With this, they earned $140 million for the company. Pixar had accomplished something it had never done before; it was now a stable company.14

What started off as a constantly struggling company became an animation empire. Their stories have since touched the lives and hearts of people around the world. They’ve made us cry and they’ve made us laugh. Ed Catmull, Steve Jobs, and John Lasseter came together to change the world by creating the first computer-animated movie.

The rest is history.

  1.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 56.
  2.  David A. Price, The Pixar Touch: The Making of a Company (New York: Vintage Books, 2009), 8.
  3. Bill Capodagli and Lynn Jackson, Innovate The Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground (New York: McGraw-Hill, 2009), 31.
  4.  “Our Story,” Pixar, accessed August 31, 2018, https://www.pixar.com/our-story-1#our-story-main.
  5.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 53.
  6.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 51-52.
  7.   Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 54.
  8. Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 53; “Our Story,” Pixar, accessed August 31, 2018, https://www.pixar.com/our-story-1#our-story-main.
  9.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 54.
  10.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 57.
  11.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 57.
  12.   “Our Story,” Pixar, accessed August 31, 2018, https://www.pixar.com/our-story-1#our-story-main.
  13.  David A. Price, The Pixar Touch: The Making of a Company (New York: Vintage Books, 2009), 151.
  14.  Edwin Catmull and Amy Wallace, Creativity, Inc.: overcoming the unseen forces that stand in the way of true inspiration (New York: Random House, 2014), 60.
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99 Comments

  • Nice article. I am so glad that the Pixar team did not give up on their dreams. They really did such a great job with Toy Story and both of the successors too. I just love those movies so much. But i think my favorite has to be Walle because I really like the message of the film, but I also really love the main characters. Pixar does an amazing job creating movies that have characters with such a life and they also spread a message. I hope that they continue to produce thought provoking movies for the whole world to watch.

  • So this title and cover photo made this to be one of my favorite article to read this semester! I love Toy Story and I love Pixar! Congrats on being nominated for an article with the best title! Rereading the introduction allowed me to see the author’s ability to set up the rest of the article and it was done perfectly. I now appreciate Pixar a whole lot more and see the magic that was created to make the company what it is today.

  • First of all, I loved your introduction. I liked that you alluded to other movies like Monster’s Inc. and Up. I had never read about the people behind Pixar but I think it is awesome that despite them being at a low point in their lives, they managed to come together to create animated movies and the Pixar foundation. It does not surprise me that eventually there was some challenges within their little team, but I am glad they overcame that and trusted themselves to create and release Toy Story. Their work paid off and they became stable. I liked your article, and I enjoying learning more about the creation of Pixar and Toy Story. Good job!

  • Pixar will always be remembered by our generation for building our childhood with great engaging stories. Movies like Toy Story will always be referenced by millennials and be a part of pop culture for years to come. congratulations on being nominated for the best title. The article was an interesting read and I’m glad I took the time to read it.

  • Pixar is an amazing creation. Wonderful minds came up with the idea and developed it in to the beautiful thing that it is today. It’s always kind of funny that it is usually the biggest companies that had hard times starting up. All that matters is the belief in yourself and the drive to be successful. The intro was Pixar, my childhood wouldn’t have been the same without it.

  • This article gave me the chills the entire time I was reading it. Pixar and it’s creators are extremely iconic, and continue to break through barriers and truly shape America as we know it today. I learned a lot about Pixar through this article, and I have gained a greater appreciation because I understand the struggles they went through to create the magic that we know and love today. The creators were really humanized throughout the progression of the article, which showed me a different side to them other than what I typically see in the news today. Loved every second of reading this.

  • A good story, I enjoyed read it, a great struggle story, gives hope that the future could be better, after their company’s debt claim became one of the most famous movie companies after Disney, Jobs and Ed and Leicester succeeded in establishing their companies despite their disagreement on a joint the same ideas, I wish you good luck at semi-annual Awards.

  • I had first read this article maybe a month ago but after reading it again for a second time, I have a greater appreciation for this work. Rereading the introduction allowed me to see the author’s ability to set up the rest of the article and it was done perfectly. The story behind Pixar as well as the making of Toy Story demonstrates the shared characteristic between Catmull, Jobs and Lasseter: their drive to never give up and to prove people wrong with their work. A truly great article!

  • Congratulations for being nominated for the article with the best title! Your article not only has a great title, but it also is great in content too. From the moment it was published, it has been the most commented article because of how good it is. I am sure everyone loves this article because we can all relate to our childhood when we read this masterpiece. Awesome!

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